02-27-2009
VIVIMIND today might save you all of your tomorrows…
You might have already heard some discussion about Vivimind as an over the counter product, but you might still be asking yourself, ‘what is it exactly, and what can it do for me?’
That is a perceptive\intriguing question. The simple answer is that Vivimind is an over-the-counter nutraceutical memory protection therapy. The marketing machine behind Vivimind, OVOS Natural Health Inc. , claims that their new Vivimind product is a recently patented product which is based on a naturally occurring ingredient known as homotaurine. Homotaurine is scientifically proven to bind to beta-amyloid (also known as A-beta) proteins and subsequently lower the deposition of the A-beta proteins in the Human brain.
This is important because a number of scientists have come to believe that the eventual build up of a specific toxic protein (the A-beta) is detrimental\harmful to the brain. As this protein buildup attains excessive levels\amounts, it can often cause neurons (brain cells) within the brain to malfunction and ultimately die. When those\the neurons are damaged or die, communication and signaling problems take place in the brain that ultimately affect our memory and learning abilities. The loss of these brain cells is reflected by an eventual shrinkage of the region from which they are lost: the hippocampus, the region of the brain associated with learning and memory.
When detailing\presenting the effects of their Vivimind over-the-counter preventative remedy, OVOS makes the following claim:
VIVIMIND is scientifically proven to protect memory function, based on the naturally occurring ingredient, homotaurine, found in seaweed. VIVIMIND:
* Protects the brain structure associated with memory and learning
* Preserves memory
* Sustains brain cell health
* Maintains verbal skills and comprehension ability
* Supports planning and execution skills
( source: Ovos Health )
When presenting the varied test results for their new product, Vivimind, Ovos make the following claims relating to their success:
In a groundbreaking study performed in Canada and the United States using brain scans (magnetic resonance imaging (MRI)), VIVIMIND was shown to significantly reduce the loss of brain volume in the hippocampus. In fact, VIVIMIND was proven to preserve 68% more brain volume versus placebo (like a sugar pill).
Individuals taking VIVIMIND also performed better on memory and thinking tests compared with individuals taking placebo. VIVIMIND was found to improve cognitive performance (verbal skills, memory, comprehension ability, planning and execution skills) by 33% versus placebo.
( source: Ovos Health )
Taking into account its incredible potential for an aging population, you can begin to understand why the makers of Vivimind are excited about finally being able to release it to the consumer; if it is perceived by the general public to be of some serious preventative value, then its commercial potential could be quite massive as well. Given the financial stakes involved here, obviously the first few months of marketing and sales will be of incredible importance. It will be very interesting to see how strongly Vivimind catches on with its primary market in particular, and the consumer in general.
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